“The tourism industry is suffering massively from the Corona crisis. At the same time, people are looking for recreation and travel. We want to invite guests to come to us in Dessau-Roßlau, so that they can enjoy culture, stroll in the stores, stop in gastronomic establishments and stay overnight. We are hopeful that these advertising measures will promote a start to the season,” says the interim managing director, Dr. Robert Reck, about the marketing measures of the city marketing company.

But the advertising is intended to do more than draw attention to the tourism location. “Our goal is also to convey a positive image of our city both internally and externally and to create an appetite for living in our city in the countryside,” says Reck.

The TV and radio ads will be repeated next year. “In city marketing, we think bigger and, together with the entire team, take bold steps for our Dessau-Roßlau,” say Robert Reck and Franziska Staudte, the head of the department responsible for tourism in city marketing.